Today Apple launched Shop with a Specialist over Video, a new live shopping experience on apple.com for customers in the U.S.
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Apple unveils groundbreaking MacBook Pro with PROLED XDR Display
Apple today introduced the all-new MacBook Pro with PROLED XDR Display featuring breakthrough tandem OLED technology.
Apple introduces the new 14-inch MacBook Pro with M6
Apple today announced the new 14-inch MacBook Pro with M6, delivering more performance, powerful on-device AI capabilities, and faster connectivity.
Apple Creator Studio adds powerful new AI features and even more creative tools
Apple introduces updates to Apple Creator Studio, the collection of creative apps designed to put studio-grade tools into the hands of creators.
Apple unveils new iMac with M6
Apple today announced the new iMac featuring the superfast M6, delivering even more performance and powerful AI capabilities.
Hearing Test available today with AirPods Pro in Canada
Starting today, the scientifically validated Hearing Test feature on AirPods Pro 3 is available across Canada.
Siri AI is available in more languages starting today
With the 27.2 software updates released today, Siri AI is expanding to French, Japanese, Korean, Portuguese, and Spanish.
Apple gives iPad mini its biggest update ever
Apple unveils the all-new iPad mini, featuring an OLED display in a thinner design, a leap in performance with A20 Pro, and water and dust resistance.
iPhone Duo arrives at Apple Store locations worldwide
On Friday, October 23, the highly anticipated iPhone Duo made its debut at Apple Store locations worldwide.
Developers bring incredible new app experiences to iPhone Duo
Starting this Friday, iPhone Duo users can discover amazing apps and games optimized for the first foldable iPhone.
Apple unveils the 2026 Designers of Tomorrow
Apple’s Designers of Tomorrow showcase returns to spotlight the best in emerging talent, this time focusing on the theme of presence.
Open up to new possibilities with iPhone Duo
Beginning Friday, October 16, at 5 a.m. PT, customers can pre-order iPhone Duo on apple.com and in the Apple Store app.
Bünyamin Aydın’s new collection, “From Earth to Sky,” soars with iPad Pro
Bünyamin Aydın brought together Turkish heritage, rock influences, and futurism for a landmark fashion show in Cappadocia shot on iPhone 18 Pro Max.
App Store Indie Games Week kicks off today
Today, Indie Games Week lights up the App Store with a celebration of the catalogue of imaginative games made by independent teams with big dreams.
Meet Apple HomeView, a new way to enjoy entertainment and manage the home
Apple today introduced Apple HomeView, designed to be central to the home and personal to everyone in it.
Apple unveils the new Apple TV 4K, supercharged by Siri AI
Apple today announced the next generation of Apple TV 4K, delivering its most immersive home theatre experience yet.
Apple announces the next generation of HomePod mini
Apple today announced HomePod mini 2, featuring Siri AI, gorgeous new colours, and enhanced audio experiences.
Introducing Apple Home Collection, a new lineup of smart home accessories
Apple today announced Apple Home Collection, a new lineup of smart home accessories built in collaboration with LG Electronics and Schneider Electric.
Final Cut Camera now supports variable aperture on iPhone 18 Pro
Final Cut Camera gets a major update with a new design, support for variable aperture on iPhone 18 Pro, and more pro options with iOS 27.
New updates coming to Apple Creator Studio
Apple today introduced updates to Apple Creator Studio, its groundbreaking collection of creative and productivity apps.
Apple releases new guide to help families build healthy digital habits
Today, in partnership with the American Academy of Pediatrics, Apple released a new guide to help families create healthy digital habits.